Growing up in Northwest Indiana, just outside of Chicago, Priscilla has always been true to her Mexican roots, and food, dance and music has always been at the center of her cultural heritage. As she moved to Dubai, opening a Mexican restaurant and bar was an opportunity for her to continue holding onto that culture and all the things that remind her of home. Additionally, creating a home-grown brand was a natural step for her to better understand the UAE business environment as her line of work focuses broadly on supporting the growth and prosperity of the UAE economy.